Artificial intelligence has revolutionized the way of b2b marketing. The traditional ways of marketing have been changed by emerging powerful tools that can streamline tasks in seconds, and provide personalized customer experiences. These AI-powered tools can assist in elevating your b2b marketing efforts.
Role of AI in B2B Marketing
AI enhances B2B marketing by automating processes, delivering valuable insights, and improving decision-making. It can formulate different strategies like using video marketing, brand ambassadors, and mobile marketing. From content creation to lead generation, AI tools help marketers optimize their campaigns, saving time and driving business growth. These tools can help in social media marketing, search engine optimization (SEO), podcasts, email marketing, and other digital marketing campaigns to reach their target audience. However, it’s important to remember that AI is just a tool that works best when used to support human creativity and expertise, rather than replace them.
TOP 7 AI B2B MARKETING TOOLS
- HubSpot AI
- ChatGPT
- Jasper.ai
- Grammarly
- Surfer SEO
- AdCreative.ai
- Seamless.AI
1. HubSpot AI
HubSpot’s AI has integrated its chatbot Breeze into making b2b marketing easier for customer-oriented teams to boost productivity, scale growth, and business profitability. It is the best copilot to assist you in completing tasks or making agents to automate your work.
They have different software which can help you in all marketing-related tasks like :
- Marketing automation software
- Sales software
- Customer service software
- Content marketing software
- Operations software
- B2B commerce software
Overall HubSpot AI is an all-in-one marketing tool for small-scale to big-scale businesses. Its tools can run your commerce process under one roof.
- Rating: ★★★★★
- Subscription: Free plan available, paid options
- Best for: All-in-one marketing automation
2. ChatGPT
ChatGPT is a well-known AI chatbot used by a large number of marketers to use them in business activities. It is mainly used in writing content by giving prompts. The Main feature of ChatGPT is generative AI powered by its large language model which can write copywriting in the same way the professional writer uses. It can generate blogs, social media posts, and marketing strategies, with its fast-check accuracy.
With the right prompts, ChatGPT can give you actionable answers.
For example, ChatGPT can’t give you an appropriate answer for monthly keyword research data but can give a starting point for keyword research.
Other B2B tasks that chatGPT can assist with :
- Lead generation strategies
- Lead qualification strategies
- Customer service
- Email writing
- Product Overview
This AI-powered chatbot should be one of your day-to-day tools so you can provide the best experience for your customers. When it comes to marketing-related questions, chatGPT has lots of uses as it is ideal for creating templates and useable content. Its human-like responses can give a proper roadmap for your business growth and scaling. If you are asking a correct question for specific information then it can provide you with the best results, though it is always worth checking its answers.
- Rating: ★★★★☆
- Subscription: Free tier, paid options
- Best for: Content generation and research
3. Jasper.ai
Jasper AI is a content-creation artificial intelligence tool, that provides you with various-sized, high-quality content using simple prompts. This marketing tool can generate content in whatever way you desire. Its capabilities can turn your ideas into creative content for your audience. Its powerful and relevant suggestions can give you the best results to ace against your rivals.
Jasper AI has many features like :
- Writing templates
- Voice tuning
- Brand Voice
- Content editor
- Plagiarism checker
- SEO capabilities
- Jasper Chatbot
- Writing descriptions
- AI image generator
In B2B marketing, an ingredient is to effectively promote your product or service to other businesses, so Jasper AI has the upper hand in generating long-form content according to your ideas. You can make trendy Instagram bios to write product descriptions to professional LinkedIn profiles and much more you can do with Jasper AI.
In basic terms, Jasper AI is making your ideas into creative content. This content can change according to your voice or tune, to blend with your manner of writing, so that you can successfully engage with your customers.
- Rating: ★★★★☆
- Subscription: Paid
- Best for: AI content creation across platforms
4. Grammarly
Grammarly’s AI is for those who want accurate grammar for their content. It’s simple design and UI help copywriters to improve their writing by checking for errors and suggestions made by AI. Its ability to assist in copywriting makes it easier and beginner-friendly, making the writing interesting.
Grammarly suggestions are AI-powered, making it a powerful tool for copywriting. It can give suggestions according to your set goals(preference) like Audience, Formality, Domain, and Intent. It also has features of generative content writing, thus with prompts you can generate compelling messages in seconds.
Grammarly AI can also provide features like :
- Rewrite sentence structure
- Check Plagiarism
- Remove repetitive language
- Improve Vocabulary
- Right formatting
- Sentence composition
Grammarly makes email writing easy and effective, by making your sentence structure look concise, simple, and easy to understand. You can convey emails in a way that your customer(business organization) will be attracted to because of how professional it sounds.
In basic terms, Grammarly AI should be your go-to tool for daily email writng, content writing, writing descriptions, social media bios, etc. because of how easily it can be installed in your browser.
- Rating: ★★★★★
- Subscription: Free plan available, paid options
- Best for: Writing enhancement across channels
5. Surfer SEO
Surfer SEO is an AI tool that helps you optimize your content by analyzing keyword usage, readability, and on-page SEO elements. It provides real-time feedback to ensure your product ranks well in search results.
It is one of the best AI keyword research tools in the market right now. Its well-analyzed keyword information and data make your content climb Google search results in no time. This can auto-optimize your content without sacrificing readability. It boosts your marketing content organic traffic and improves your rank.
If you want to reach out to the maximum number of customers online then you have to be on the first page of the Google search result. This is where SEO tool like SurferSEO comes in handy. Its AI capabilities can save you time in researching keywords so that you instead take your time writing content and understanding your customer’s needs.
- Rating: ★★★★☆
- Subscription: Paid
- Best for: SEO-driven content optimization
6. AdCreative.ai
AdCreative.ai helps B2B marketers create high-converting ad copy and creatives. It uses AI to design and optimize ads, providing customizable options to fit various campaign needs.
For businesses to scale, they need to advertise more, but advertisements are expensive and time-consuming. So, AdCreative.ai can do what an expert designer can do, as well as much more. With its AI power, it can understand your brand ideas and message and then create ads accordingly. Its AI feature can create millions of options, from which you have to select only one best ad design or copywriting.
Some of the features of AdCreative.ai
- AI-generated ads
- AI-generated social thumbnails
- Copywriting
- Headlines
- AI-generated ad videos
- Competitors insights
The best thing about this AI tool is that it has been trained by learning how ads works, how to capture attention of customers, how to give direct messages, and how to be in the consumer’s memory forever. Thus, we get a tool that can make creative ads and adapt them according to market trends.
- Rating: ★★★★☆
- Subscription: Paid
- Best for: Ad creation and optimization
7. Seamless.ai
Seamless.ai is a prospecting tool that provides verified contact data and company information. It’s AI writer can even create personalized outreach emails, helping marketing and sales teams connect with potential leads more effectively.
It can give the most accurate data on over 1.3 billion+ business contacts and 121 million+ companies. You can find contact of any B2B professional in the world in seconds. For a B2B marketer, contact details of potential customers should be present so that they can reach out to them, this AI tool can get you contact info with full profile details.
Some of its products are :
- Prospector
- Buyer Intent
- Job changes tracker
- Data Enrichment
- CRM
- AI research
This is one of the best platforms to scale up your business. Its real-time research can provide B2B sales leads. It is the working of its world-class data engine that ensures that you are getting accurate data possible. If you want to reach out to a maximum number of customers then you must have this AI tool.
- Rating: ★★★★☆
- Subscription: Paid
- Best for: B2B lead generation and prospecting
CONCLUSION
All AI tools mentioned are total game-changers, providing you with a variety of assistance and features. It can assist you with tools that can streamline campaigns and improve results. In 2024, all these tools are the best of their line, whether you craft content with Jasper.ai or ask chatGPT for your daily marketing tasks, these top tools will elevate your marketing strategy in 2024.
